I am photographing 50 women over 50
in a one-of-kind photo shoot experience celebrating your life and your story .
I would love for you to be one of them.


This project is dedicated to all of us women who in spite of giving to our families and society all our lives, often feel unacknowledged, unseen, unheard and unappreciated. Which in turn so erodes our sense of self-worth, diminishes our confidence, lowers our self-esteem that it does not even occur to us that we need to start unconditionally loving and accepting ourselves.

For ages, in a patriarchal society, older women have been overlooked. Society does not recognise our beauty, our wisdom, the sacrifices we have made and the incredible lives we have lived. We are under-valued and unacknowledged. This is partly because we, as women over 50, do not see our own value.

It’s my passion to change this, one photo-shoot and one woman at a time.

Joy Studio - Annette's story


My vision is to photograph 50 women in their 50s, 60s, 70s and beyond, to give them the gift of a transformative photo-shoot experience that will help them to unhide themselves, be seen in all their glorious beauty and generosity, be heard for their wisdom and then be remembered long after they are gone by their children, grand-children and descendants. This will be the legacy they leave behind. Seen and remembered as strong, confident, powerful women who fully celebrated their talents, creativity, resourcefulness, strength, compassion and generosity and served as role models to all the females that came after them.

I would love to honour, share and celebrate the journey of all of you young-at-heart Wonderwomen πŸ™‚



You will receive the whole Joy Studio experience of –

  • Pre-shoot consultation with me to discuss how you would like to be photographed Discuss wardrobe options and what clothes and accessories to bring.
  • Hair and make-up makeover to make you look and feel amazing.
  • Wardrobe. Access to the studio wardrobe, gown and jewellery collection.
  • Photo shoot. Fully guided professional but fun photo-shoot in my studio in Upper Hutt where I will pose right up to your expression and fingertips.
  • Viewing session. In this reveal and ordering session (in-person or via Zoom) you can view your beautiful professionally retouched photos and have the opportunity to buy your favourites. The photo packages start at $690 and go up from there.
  • Blog series. Have your story shared on the website blog to serve as an inspiration to other women.
  • Invitation to the exhibition. at the end of the project there will be a gallery-style exhibition in which you will be featured. You will receive a personal invitation to the exhibition.

I am offering the participants of the 50/50 Project the session fee at a special price of $175 (usually $250). To purchase your photos, the packages start at $690.

Joy Studio - Laurayne's story


Absolutely every woman over 50 is welcome to participate, no matter what size or body shape, no matter what lifestyle, taste or view of life you have. The more varied, different and exciting the better!

What is it that defines you? What’s your story? How do you want to be seen and remembered? I’ll help you capture that in a photo shoot.

It’s about so much more than just taking beautiful photos. My wish is that our photo shoot gives you the opportunity to rediscover yourself and to see your inner beauty and your spirit, which may be visible to other people but that you have struggled to see.



If you would like to participate (or know someone who would love to), please fill in the short form below, and I will be in touch for our consultation.


The 50+ and Fabulous divas

Because you don’t have to wait to treat yourself

We offer Genoapay