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Joy Studio - 50 over 50 Project

I am looking for 50 women to join me in a one-of-kind experience celebrating your life and your storyΒ 


The WHY

This project is dedicated to all of us women who in spite of giving to our families and society all our lives, often feel unacknowledged, unseen, unheard and unappreciated. Which in turn so erodes our sense of self-worth, diminishes our confidence, lowers our self-esteem that it does not even occur to us that we need to start unconditionally loving and accepting ourselves.

For ages, in a patriarchal society, older women have been overlooked. Society does not recognise our beauty, our wisdom, the sacrifices we have made and the incredible lives we have lived. We are under-valued and unacknowledged. This is partly because we, as women over 50, do not see our own value.

It’s my passion to change this, one photo-shoot and one woman at a time.


Joy Studio - 50 over 50 Project

The VISION

My vision is to photograph 50 women in their 50s, 60s, 70s and beyond, to give them the gift of a transformative photo-shoot experience that will help them to unhide themselves, be seen in all their glorious beauty and generosity, be heard for their wisdom and then be remembered long after they are gone by their children, grand-children and descendants. This will be the legacy they leave behind. Seen and remembered as strong, confident, powerful women who fully celebrated their talents, creativity, resourcefulness, strength, compassion and generosity and served as role models to all the females that came after them.

I would love to honour, share and celebrate the journey of all of you young-at-heart Wonderwomen πŸ™‚


Silver Shero Jenny

The WHAT

You will receive the whole Joy Studio experience of –

  • Pre-shoot consultation with me to discuss how you would like to be photographed. You can even pick the theme (retro, classic elegant, sweet and simple, queenly, athletic and outdoorsy, Bollywood, bold and sassy …. your imagination is the limit). Discuss wardrobe options and what clothes and accessories to bring.
  • Hair and make-up makeover to make you look and feel amazing.
  • Wardrobe. Access to the studio wardrobe, gown and jewellery collection.
  • Photo shoot. Fully guided professional but fun photo-shoot in my studio in Upper Hutt.
  • Viewing session. In this session (in-person or via Zoom) you can view your beautiful professionally retouched photos. You can now use your $100 print credit towards buying your favourite photos.
  • Blog series. Have your story shared on the website blog to serve as an inspiration to other women.
  • VIP Facebook group. Membership to my private Sheros Facebook group.
  • Invitation to the exhibition. at the end of the project there will be an exhibition in which we will present the portraits of all participants. You will receive a personal invitation to the exhibition.

All this for just $150 (total value $500). Out of which you can use $100 towards the purchase of your printed photos.


Joy Studio - Laurayne's story

The WHO

Absolutely every woman over 50 is welcome to participate, no matter what size or body shape, no matter what lifestyle, taste or view of life you have. The more varied, different and exciting the better!

What is it that defines you? What’s your story? How do you want to be seen and remembered? I’ll help you capture that in a photo shoot.

It’s about so much more than just taking beautiful photos. My wish is that our photo shoot gives you the opportunity to rediscover yourself and to see your inner beauty and your spirit, which may be visible to other people but that you have struggled to see.


Joy Studio - 50 over 50 Project

The HOW

If you would like to participate (or know someone who would love to), please fill in the short form below, and I will be in touch for our consultation.

Joy Studio - 50 over 50 Project

The 50+ and Fabulous divas


We offer Genoapay