The 50 / 50 Project - Joy Studio

I am photographing 50 women over 50
in a one-of-kind photo shoot experience celebrating your life and your story .
I would love for you to be one of them.

What’s YOUR story? It’s TIME to be SEEN, HEARD & CELEBRATED!

Whether you feel invisible, empowered or somewhere in between, know that you are loved & needed & important! We intend to disrupt & transform the way we are viewed by the media and the world at large by putting out beautiful, authentic images and real stories of ourselves.

We are too important not to be heard, and too BEAUTIFUL not to be celebrated. This is your opportunity to be seen and heard!

It’s time to start a conversation about the beauty of aging, change the way the world and media define it, and to embrace the freedom and confidence about finally being comfortable in our own skin.

Join me on this adventure of being 50 and over, and fabulous.

WHAT’S INCLUDED

You will receive the whole Joy Studio experience of –

Pre-session phone, Zoom or in-person consultation. Pre-shoot consultation. We will discuss all things regarding your photo session including wardrobe and all the details you need to know before the big day!

Hair and make-up makeover to make you look and feel amazing. Glammed up or natural/refined, it’s all up to you!
Wardrobe. Access to the studio wardrobe, gown and jewellery collection.

Full photo session with multiple wardrobe changes. Covergirl for a day! You will enjoy a fully, expertly guided magazine-style, fun photo session in my Upper Hutt studio. Not photogenic? Nonsense! It is not your job to be. I’ve got you! It is my job to connect and make you comfortable, to show you in your best light with flattering posing. Don’t know how to pose? I will guide and pose you right up to your expression and fingertips.

Viewing session. In this reveal and ordering session (in-person or via Zoom) you can view your beautiful professionally retouched photos and have the opportunity to buy your favourites. The photo packages start at $690 and go up from there.
Blog series. Have your story shared on the website blog to serve as an inspiration to other women.
Invitation to the exhibition. at the end of the project there will be a gallery-style exhibition in which you will be featured. You will receive a personal invitation to the exhibition.

How much does it COST?

Session fee regular price : $250

50 / 50 Project session fee promo price : $175 (photo products not included)

Value : Priceless

WHO can participate

Absolutely every woman over 50 is welcome to participate, no matter what size or body shape, no matter what lifestyle, taste or view of life you have. The more varied, different and exciting the better!

What is it that defines you? What’s your story? How do you want to be seen and remembered? I’ll help you capture that in a photo shoot.

It’s about so much more than just taking beautiful photos. My wish is that our photo shoot gives you the opportunity to rediscover yourself and to see your inner beauty and your spirit, which may be visible to other people but that you have struggled to see.